The Tipsy Princess

Needs More Fog helped launch Pittsburgh’s first-ever 21+ immersive princess-themed pop-up experience

The Tipsy Princess, developed in partnership with Kristen Kane Events and Wigle Whiskey, was a limited-time only immersive cocktail experience for dreamy adults aged 21 or older.

Created for adults who still love a little fantasy (and a good cocktail), The Tipsy Princess transformed a traditional hospitality environment into an immersive destination filled with themed décor, interactive moments, playful performances, specialty drinks, and memorable guest experiences.

This 90 minute immersive experience featured intricately themed decor and stylized photo-worthy areas, sparkling cocktails and mocktails, whimsical challenges and hilarious interactions with two mischievous princesses ready for a night without their royal princes or responsibilities. Needs More Fog helped shape the event experience through immersive atmosphere, visual storytelling, content creation and digital promotion designed for social sharing and audience anticipation.

Services Provided

  • Experiential Event Design

  • Immersive Environment Development

  • Social Media Strategy

  • Event Marketing Content

  • Social Video Production

  • Promotional Photography

  • Influencer Partnerships and Marketing Campaigns

  • SEO & Event Visibility Support

Tipsy Princess concept originated by Scott Simmons, Kristen Kane, and Melissa Sapienza Garrett

Scenic Decor and Event Production by Kristen Kane

Marketing, Lighting Design, Stage Direction by Scott Simmons

Featuring Danielle O’Brien and Caitlyn Delien as “The Tipsy Princesses” and Melissa Sapienza Garrett as “The Queen”

Costuming by Danielle O’Brien

Special thanks to Alex Moser and the staff of Wigle Whiskey.

Looking to create a pop-up, immersive hospitality concept, themed event, or audience-driven experience?

Needs More Fog helps hospitality brands, entertainment venues, and experience-driven organizations create memorable moments through experiential design, cinematic content, immersive storytelling, and audience engagement strategy.

Produced in partnership with Kristen Kane Events and featuring beverage collaborations with Wigle Whiskey, The Tipsy Princess transformed a traditional venue into a playful, theatrical, and highly social destination designed for adults seeking something more memorable than a standard night out. The result blended immersive storytelling, themed hospitality, interactive entertainment, specialty cocktails, and social-ready moments into one experience-driven event.

Needs More Fog supported the project through creative development, content strategy, promotional design, social media storytelling, and audience-focused marketing designed to build anticipation before guests even arrived.

Because in today’s entertainment landscape, atmosphere alone isn’t enough.

The most successful pop-ups, hospitality experiences, and immersive events create excitement long before opening night through compelling visuals, audience engagement, and a clear sense of “I need to experience this for myself.”

The Tipsy Princess generated enthusiastic audience response, strong social sharing, and local buzz as guests embraced the event’s mix of nostalgia, theatricality, cocktails, themed brunches, and interactive character moments. Coverage and promotion through social media, community groups, event listings, and hospitality channels helped position the experience as one of Pittsburgh’s more unique seasonal pop-up concepts — particularly around Valentine’s Day, Galentine’s events, birthdays, and group outings.

For Needs More Fog, projects like this represent the sweet spot: helping experience-driven brands create moments people remember — and talk about afterward.


Scott Simmons

Since 1999, Scott Simmons has helped create nationally recognized haunted attractions, escape rooms, theatrical experiences, themed environments, and immersive entertainment projects designed to surprise, engage, and leave a lasting impression.

Best known for his work as Creative and Marketing Director for ScareHouse — one of America’s most acclaimed haunted attractions — and the groundbreaking immersive experience The Basement, Scott now leads Needs More Fog, a creative studio specializing in cinematic video production, immersive storytelling, experiential design, social media strategy, and SEO optimization for experience-driven brands.

Over the past two decades, Scott and his collaborators have developed immersive attractions, escape rooms, and live experiences featured on Good Morning America, Late Night with Seth Meyers, Travel Channel, and The Daily Show, while earning praise from acclaimed filmmakers including Guillermo del Toro, Michael Dougherty, and Elijah Wood. His team also collaborated with Universal Pictures, Legendary Entertainment, and Weta Workshop to create the world’s first immersive experience inspired by Krampus.

Beyond haunted attractions, Scott has overseen the concept, design, production, and marketing of escape rooms, special events, theatrical productions, and themed environments — including the creative reimagining of The Old Mill at Kennywood.

Today, through Needs More Fog, Scott helps attractions, museums, entertainment brands, hospitality companies, and immersive experiences strengthen audience engagement through video production, content strategy, SEO, social media management, and experiential storytelling.

His creative content — including trailers, behind-the-scenes videos, and social campaigns — has generated more than eight million views, while his speaking appearances often explore immersive design, attraction marketing, digital content creation, generative AI, and occasionally, murderous bunnies with axes.

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