american Battle bar

Written By Scott Simmons

We partnered with All American Battle Bar to create a new cinematic promotional video highlighting the fast-growing competitive social entertainment destination and its unique mix of axe throwing, escape rooms, games, cocktails, and high-energy group experiences.

Located in Akron and Canton, Ohio, All American Battle Bar blends the energy of a nightlife venue with the excitement of interactive entertainment — featuring axe throwing, darts, cornhole, pool, duckpin bowling (Canton), escape rooms (Akron), and social spaces designed for groups, celebrations, and team-building events.

For this production, NEEDS MORE FOG collaborated with Director of Photography Glenn Syska and Production Assistant Alex Robertson to create a promo designed to feel cinematic, fast-moving, and highly immersive — placing viewers directly inside the experience.

Our objective wasn’t simply to document the venue. We wanted to communicate the feeling of a night at Battle Bar: the competitive energy of axe throwing, the shared excitement of escape rooms, the social atmosphere, and the adrenaline of an experience built around fun, interaction, and memorable moments.

Whether you're launching a new attraction, refreshing an established brand, or simply trying to stand out in a crowded entertainment market, strong cinematic video can dramatically improve awareness, social engagement, and guest conversion. Contact us today about your next project!

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Scott Simmons

Since 1999, Scott Simmons has helped create nationally recognized haunted attractions, escape rooms, theatrical experiences, themed environments, and immersive entertainment projects designed to surprise, engage, and leave a lasting impression.

Best known for his work as Creative and Marketing Director for ScareHouse — one of America’s most acclaimed haunted attractions — and the groundbreaking immersive experience The Basement, Scott now leads Needs More Fog, a creative studio specializing in cinematic video production, immersive storytelling, experiential design, social media strategy, and SEO optimization for experience-driven brands.

Over the past two decades, Scott and his collaborators have developed immersive attractions, escape rooms, and live experiences featured on Good Morning America, Late Night with Seth Meyers, Travel Channel, and The Daily Show, while earning praise from acclaimed filmmakers including Guillermo del Toro, Michael Dougherty, and Elijah Wood. His team also collaborated with Universal Pictures, Legendary Entertainment, and Weta Workshop to create the world’s first immersive experience inspired by Krampus.

Beyond haunted attractions, Scott has overseen the concept, design, production, and marketing of escape rooms, special events, theatrical productions, and themed environments — including the creative reimagining of The Old Mill at Kennywood.

Today, through Needs More Fog, Scott helps attractions, museums, entertainment brands, hospitality companies, and immersive experiences strengthen audience engagement through video production, content strategy, SEO, social media management, and experiential storytelling.

His creative content — including trailers, behind-the-scenes videos, and social campaigns — has generated more than eight million views, while his speaking appearances often explore immersive design, attraction marketing, digital content creation, generative AI, and occasionally, murderous bunnies with axes.

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