Enter The Imaginarium

Written By Scott Simmons

Our creative team has partnered with ENTER THE IMAGINARIUM for a full decade now, designing and installing the "Chamber of Illusions" escape room experience for their original location -- and producing this cinematic promotional video for "The Inventor’s Paradox" (their award-winning immersive experience within the new location just north of Pittsburgh.)

Created alongside Director of Photography Glenn Syska and Assistant Director Mollie Himes, this promotional video focuses on cinematic visuals, environmental storytelling, and the unique vibe that you'll only find at Enter the Imaginarium (which was developed by team of local artists under the guidance of the Bricolage Production Company)

Beyond video production, Needs More Fog continues to support Enter The Imaginarium through an ongoing suite of creative and marketing services including website refreshes and content improvements, SEO and social media strategy.

Our work currently includes:

  • Website refreshes and content improvements

  • Social media strategy and ongoing content management

  • SEO optimization to improve search visibility

  • Audience-driven storytelling and attraction positioning

  • Creative support for new immersive experiences and launches

Our experience as both experiential and media producers ensures consistency between what audiences discover online and the actual in-person experience of visiting your attraction. We’re proud to continue helping Enter The Imaginarium evolve its guest experience, strengthen its digital presence, and grow awareness for one of Pittsburgh’s most imaginative immersive destinations.

Interested in elevating your attraction, immersive experience, museum, themed environment, or entertainment brand? Tap below for a free consultation!

CONTACT US

For attractions, museums, escape rooms, themed entertainment, and hospitality experiences, strong creative work begins online long before guests even park their cars.

The website and your social media should reinforce the atmosphere. The content should build anticipation. The story should start long before the guest arrives.

That’s the kind of work we love most.

Needs More Fog creates cinematic video, immersive storytelling, experiential design, social media strategy, and SEO optimization for brands designed to be experienced.

Scott Simmons

Since 1999, Scott Simmons has helped create nationally recognized haunted attractions, escape rooms, theatrical experiences, themed environments, and immersive entertainment projects designed to surprise, engage, and leave a lasting impression.

Best known for his work as Creative and Marketing Director for ScareHouse — one of America’s most acclaimed haunted attractions — and the groundbreaking immersive experience The Basement, Scott now leads Needs More Fog, a creative studio specializing in cinematic video production, immersive storytelling, experiential design, social media strategy, and SEO optimization for experience-driven brands.

Over the past two decades, Scott and his collaborators have developed immersive attractions, escape rooms, and live experiences featured on Good Morning America, Late Night with Seth Meyers, Travel Channel, and The Daily Show, while earning praise from acclaimed filmmakers including Guillermo del Toro, Michael Dougherty, and Elijah Wood. His team also collaborated with Universal Pictures, Legendary Entertainment, and Weta Workshop to create the world’s first immersive experience inspired by Krampus.

Beyond haunted attractions, Scott has overseen the concept, design, production, and marketing of escape rooms, special events, theatrical productions, and themed environments — including the creative reimagining of The Old Mill at Kennywood.

Today, through Needs More Fog, Scott helps attractions, museums, entertainment brands, hospitality companies, and immersive experiences strengthen audience engagement through video production, content strategy, SEO, social media management, and experiential storytelling.

His creative content — including trailers, behind-the-scenes videos, and social campaigns — has generated more than eight million views, while his speaking appearances often explore immersive design, attraction marketing, digital content creation, generative AI, and occasionally, murderous bunnies with axes.

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