NFL Draft House

Written By Scott Simmons

When Pittsburgh hosted the NFL Draft, brands and event partners faced a unique challenge: creating memorable, high-energy guest experiences that could stand out amid one of the nation’s largest live entertainment events.

Our friends at Kristen Kane Events trusted Needs More Fog to assist with the installation and activation of The Barefoot Wine x NFL Draft House Pop-Up Bar in Market Square, Pittsburgh. The 2026 NFL Draft in Pittsburgh drew over 800,000 fans across three days, breaking the all-time attendance record and cementing the city as the largest single event in the history of the NFL Draft.

For the NFL Draft House, Needs More Fog helped support an immersive branded environment designed to capture attention, create atmosphere, and enhance audience engagement during one of the city’s most high-profile event weeks.

Working alongside trusted collaborators and event partners, our role focused on creating an experience that felt cinematic, energetic, and unmistakably part of the excitement surrounding the NFL Draft.

Design and installation by Kristen Kane Events

Atmospheric lighting by Scott Simmons, Needs More Fog

Photos bySkylight Photography

Services Provided by needs more fog

  • Experiential Design

  • Event Atmosphere & Environmental Storytelling

  • Brand Activation Support

  • Audience Engagement Strategy

Need help with experiential design, cinematic video production, immersive storytelling, attraction marketing, social media strategy, or SEO for an experience-driven brand?

Needs More Fog works with attractions, entertainment brands, museums, hospitality, and immersive experiences to create memorable audience engagement.

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Scott Simmons

Since 1999, Scott Simmons has helped create nationally recognized haunted attractions, escape rooms, theatrical experiences, themed environments, and immersive entertainment projects designed to surprise, engage, and leave a lasting impression.

Best known for his work as Creative and Marketing Director for ScareHouse — one of America’s most acclaimed haunted attractions — and the groundbreaking immersive experience The Basement, Scott now leads Needs More Fog, a creative studio specializing in cinematic video production, immersive storytelling, experiential design, social media strategy, and SEO optimization for experience-driven brands.

Over the past two decades, Scott and his collaborators have developed immersive attractions, escape rooms, and live experiences featured on Good Morning America, Late Night with Seth Meyers, Travel Channel, and The Daily Show, while earning praise from acclaimed filmmakers including Guillermo del Toro, Michael Dougherty, and Elijah Wood. His team also collaborated with Universal Pictures, Legendary Entertainment, and Weta Workshop to create the world’s first immersive experience inspired by Krampus.

Beyond haunted attractions, Scott has overseen the concept, design, production, and marketing of escape rooms, special events, theatrical productions, and themed environments — including the creative reimagining of The Old Mill at Kennywood.

Today, through Needs More Fog, Scott helps attractions, museums, entertainment brands, hospitality companies, and immersive experiences strengthen audience engagement through video production, content strategy, SEO, social media management, and experiential storytelling.

His creative content — including trailers, behind-the-scenes videos, and social campaigns — has generated more than eight million views, while his speaking appearances often explore immersive design, attraction marketing, digital content creation, generative AI, and occasionally, murderous bunnies with axes.

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